You’ve probably encountered it: greenwashing by the wood stove industry. They make hand-wavy claims about how their products are “environmentally friendly,” that wood burning is “carbon neutral,” and even “good for the environment.”
These misleading marketing claims, which are intended to persuade consumers to buy new “certified” wood stoves, have been repeated so many times that many people have fallen for them. It helps that these claims are what consumers want to hear—so they can feel better about doing something they want to do anyway. It’s the same marketing strategy successfully used by the tobacco industry to sell “light” cigarettes.
